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RED SIMON becomes CAPREO
South Africa Specialist Changes Name after Losing a Legal Battle
Dear South-Africa Lover,
Starting 1st of October 2014 we will go by the new name CAPREO.
This name change is necessary as we have recently lost an 18-month lawsuit against the company J Garciá Carriòn S.A. of Madrid at first instance with the European trademark and patent office. The Spanish enterprise is one of the largest producers of sangria, fruit juices and wines worldwide and saw a potential confusion with its own brand DON SIMON in our trademark application RED SIMON. Unfortunately, J Garciá Carriòn has refused invitations for meetings to achieve an amicable settlement and differentiation of our trademark usage before the lawsuit. We are disappointed with the decision of the trademark and patent office since we think it is neither fair legally nor adheres to common sense yet being a small company, we simply don’t have the strength or the means to get through more months and instances of a legal battle.
In the course of the objection proceedings we have fine-tuned an alternative name for our business and found a new name with CAPREO – and have successfully protected it as a trademark. CAPREO stands for culinary pleasures, high-quality wines and delicacies from the Cape of Good Hope. We hope that you will continue trusting in us even with our new name. You can be sure we will thank you with the familiar personal, quick and good service as well as a growing range of top class wines from the ‘most beautiful corner of the world’!
Many thanks for your understanding and best regards,
Stephan Nühlen
Founder and CEO CAPREO
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